www.w3award.com
New York, NY – (October 25, 2017) – The Winners of the 12th Annual W 3 Awards have been announced by the Academy of Interactive and Visual Arts today. Receiving over 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. “The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.” About the W³ Awards: The W³ Awards honors creative excellence on the web, and recognizes the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video. In honoring the best of the Web, the W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The Powers Behind the W³: The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA). Judging and Awarding: In determining winners, entries are judged based on a standard of excellence as determined by the AIVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Entries are scored on a 100-point scale by the judges. Less than 10% of all entries will be selected as Gold Winners. Other outstanding entries will be Silver Winners. Best in Show selections represent the highest mark of distinction and are also selected by the Academy based on scoring. The judges will award Best in Show honors to no more than 1% of all work entered.
0 Comments
Brand Innovators Announces 5th Annual List Of '40 Under 40' Brand Marketers In The Northwestern U.S.7/27/2017 Reception for the Class of 2017 and their guests is being held at The Battery during Brand Innovators Brand Week San Francisco
SAN FRANCISCO, July 11, 2017-- Brand Innovators has announced its fifth annual list of "40 Under 40" brand marketers in the Northwestern U.S. The group is being honored during a VIP reception at The Battery, on the evening of Wednesday, July 12 during the 3rd annual Brand Innovators Brand Week San Francisco July 11-13. "These outstanding young marketing professionals are operating at extremely high levels of performance, ideating and leading some of the world's most compelling innovations in marketing, amidst the backdrop of an extremely complex consumer media environment," said Brandon Gutman, co-founder of Brand Innovators. "We're thrilled to honor these talented marketing executives, whose work is among the most innovative in the world. Through them, we're getting a first look at how brand marketing is likely to be done for years to come," added Marc Sternberg, co-founder of Brand Innovators. Honorees were nominated by the Brand Innovators community which includes more than 12,000 brand side marketers across the US and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation. Following is the Brand Innovators '40 Under 40' Northwest Class of 2017
About Brand Innovators Founded in 2011, Brand Innovators is the largest professional organization of brand marketers, with a community of more than 12,000 marketing professionals from Fortune 500 and other leading brands, throughout the United States and the UK. The Brand Innovators Advisory Board includes some of the most innovative brand marketers and “change agents” in the marketing and media industries. Events are underwritten by more than 100 “best-of-breed” growth stage and established digital media and advertising technology companies, from Bitly and Outbrain to AOL and Google. For more information, please visit www.brand-innovators.com On March 2nd, the Colorado Nuggets received the L.A. Lakers in a very particular game since it was the last of Kobe Bryant in Colorado.
Western Union was the main sponsor of this game, the Hispanic Heritage Night, or better called: Ene-Be-A. It was a sold out game where more than 20,000 fans join us and we gave the opportunity to three finalist to make a shoot from half-court during half time for a change to win a new truck. Unfortunately any of these finalist made the shoot, but they receive season tickets as consolation prize. The Orlandi Valuta brand connects with their FANS by providing consumers the means to celebrate their Mexican heritage through their connections with their traditions, behaviors, and passion points such as sports, food and the alike.
The OV Mask is an invitation for users to support their team customizing their pictures with a wrestling mask, then share them with friends and family. The link:“http://pontelamascara.com/index_en.html ” Why a wrestling mask? Mexican soccer fans wear a wrestling mask to support their teams. Mexican wrestling is characterized by colorful masks and is considered as part of Mexico’s pop culture and tradition. When wrestling started to be broadcasted in the Mexican TV, wrestlers became the superheroes of kids and adults appearing in comics and movies, fighting versus monsters and villains. World Champion MVP Von Miller will star in a Mother’s Day campaign for Western Union. Miller is a superstar who plays in front of millions of fans every Sunday, but his number one fan is also his first - his mother. Western Union hopes that for this Mother’s Day people take the opportunity to thank mothers for being their biggest fans.
Bringing to life the Company’s mission of ‘moving money for better’ , Miller will appear alongside his mother, Gloria, through an integrated marketing program that spans digital, social, and POS platforms, in addition to a live appearance with his fans. When I was writing the script for this video, I was looking to show the audience that Von is just as human as anyone else, and that before the fame or the game he was a little kid living in a house with his family. I was trying to show that he became the person that he is today because of the education and values that he received at home, same ones that we share at our own homes and that can inspire our kids to became MVP players, doctors, or presidents. Recording this campaign with Von and Gloria Miller was a unique experience since they are great people and human beings. As marketer, when you have a product that is authentic and can connect with your audience you can see that the campaign will be a success. My wife and I visited Las Vegas this summer when the temperature was 110ºF. In Vegas, one of the preferred business strategies is to hire people to give information or flyers about their product or services on the street. I guess they use flyers to make you feel that you have something in your hand and recover from that lost feeling that comes over you when let your money go the previous night at the casino. My plan to avoid them is simple: never make eye contact. However, my wife is not as rude as I am, she is a kind person and take the time to listen to people. Among these sales reps, one of them offered to get us discounted tickets to attend to a couple of shows, a total value of $550 for just $50. The only condition was to spend two hours of our time listening to a sales spiel. I know what you are thinking, and probably you are just laughing at us, and well that's not the point, we are here to talk about engagement. So, we gave $50 up front, in cash, to people that we had never seen before in our life, who seated us in a van, in the Las Vegas desert, to go hear a speech, very smart, hah? And there we were, at a conference room in front of Mike telling us that he “was not selling timeshare vacations”, he was selling “a piece of land”. You must give this speaker some credit for his courage, trying to sell something to an audience that is completely blocked and in a defensive attitude repeating themselves: don’t listen to this guy, he is telling just lies, trying to hypnotize us, just wait until the end, grab your tickets and run. This is where I was impressed, how can you break that wall with our target audience, how to engage with them when they don’t want to listen or see you or what you are offering to them? This is how Mike did it: 1. Start by being honest. This gentleman named Mike started his speech telling everybody that he and his company knew why we were there, tickets, and that we shouldn’t feel bad about it. If he had the chance to receive free tickets he would do it as well. He told the audience that we all knew that he was going to try to sell us something that we were not looking to buy and we would be receiving our tickets anyway. He told us that he was not hired or receiving commissions on his company sales. His job was to deliver the information that his company gave him and once he was done we were all going to be free, including him. 2. Recruitment is everything. The recruiters at the “discounted tickets booth”, were hunting the correct audience. They were observing, smelling, and asking questions to identify the marital status, age, pay range, from their audience to select the correct individuals. These demographics were part of Mike’s plan to connect with his audience and engage with them. 3. How to engage with your audience? Mike used two angles that were very important for his target audience: Family and Health. Both fail if you don’t take vacations, and he was offering a solution to keep them in perfect condition through the product that his company was selling. Mike showed us some statistics on divorce rates in the U.S. vs. other countries. Statistics from the American Heart Association showing that 30% of people who take vacations are less likely to suffer a heart attack. This was the part where he was not selling and getting attention from his audience. 4. Creating empathy. He shared with the audience how he had a divorce because he didn’t take his family on vacations. After that he got married again, had two kids and they are taking vacations every year and his marriage and family are in better shape than his previous one. He created empathy by sharing that he was a cancer survivor and that his family had never been better because he was making sure to take vacations every year, 5. Closing the sale. The final point of his speech was to make everyone conscious of how much we spent in this trip on our current hotels, taking that amount as a reference for the vacations that we will be taking for the next 30 years and comparing that value vs. what his company was offering. On paper, it looked like a big number regarding savings and the network his company was offering for international destinations around the world. As a conclusion, nobody wants to lose their family or their life – good points to engage them, using the panic buttons. He was offering an affordable solution to have a happy family and avoid heart attacks. And he never pushed his audience to buy anything, he was only a presenter that a company hired to shared his life experience. So, there’s always a way to engage with your audience, you just need to find the correct buttons that move your target audience, have a plan on how to get in and deliver a message that will connect with them. And in closing, I would like to answer some possible questions that the reader might have: NO, we were not kidnapped; YES, we received our tickets for two shows; NO, we didn’t buy the time share. And because I didn’t have anything else to do during the talk, I observed our host and his strategy. |
Javier santosContent, Sponsorship, Advertising. Engagement, Social, digital.Content marketing |